In this battle Uber has brought in Sherif Marakby,former director of electronics and Engineering at Ford.He will be in charge for the manufacturer strategy and integration efforts in Pittsburg where uber has its advanced Technologies center.
Sherif Marakby will report to Brian McClendon, VP of advanced technologies in Uber.Prior to Uber McClendon was part of the maps division in Google.Manik Gupta from the Google engineering division for maps has also moved to Uber recently.
Uber ordered 10 billion worth Mercedes Benz S class which are semi automated cars over which uber is trying to build its technology.At present the car is capable of minor activities like parking etc.
Uber has been hiring top-notch engineers and automated car experts. The company recently hired engineers from Carnegie Mellon University for software Divison.The Company has partnership with the University of Arizona to develop self driving technology, particularly in regard with mapping and optics technology.
Interestingly Google will test its self-driving cars in Phoenix, Arizona.This is one of the states in USA where laws allow self driving cars to be driven on roads for testing.The car also comes with manual mode of driving.
Uber believes that automated cars will reduce vehicular accidents currently it is the major cause of death among young people in USA.